Media / Communications
Media & Communications
Great for expressive students who are strong in writing, communication, and digital storytelling.
Growing in digital media, content, PR, and branding
PKR 40k-220k+
BS Mass Communication
What this route actually is
Media and communications covers journalism, broadcast, advertising, public relations and digital content. It is unregulated — no council, no licence — so entry is determined almost entirely by demonstrated work.
The industry has shifted substantially toward digital, which has widened entry while making traditional newsroom employment less secure.
What the work involves
- Deadline-driven and often outside office hours, particularly in news.
- Production work is collaborative and technical: editing, scripting, shooting and scheduling.
- Agency and brand roles are client-facing, with work judged commercially rather than editorially.
Worth knowing before you commit
- Entry-level pay in journalism is low, and the security of newsroom employment has declined.
- A portfolio outweighs the institution here more than in any other field on this site.
- Digital and freelance work is a genuine route, but income is irregular in the early years.
The route, in order
- 01
Intermediate in any stream2 years
No subject requirement. FA and humanities backgrounds are common but not required.
- 02
Admission test or portfolio
Institution-specific; some programmes assess writing or a portfolio.
- 03
BS Mass Communication or Media Studies4 years
Specialisations include journalism, advertising, film and digital media.
- 04
Portfolio and internships
Published work and internships carry more weight in hiring than the degree classification.
If you don't get in
Most students who aim at a competitive route do not get a place on the first attempt. These are the routes people actually take next.
- Digital marketing, content and communications roles hire from many degree backgrounds.
- English Literature, Political Science and Sociology graduates enter journalism routinely.
- Production and technical roles are accessible through short courses and demonstrated skill.
Degree and study options
BS Mass Communication
4 years
Eligibility: FA, ICS, FSc, I.Com, or equivalent; admission requirements vary by university
Subjects: Reporting and news writing · Media ethics · Broadcast production · Digital journalism · Communication theory
Outcomes: Reporter · News Producer · Digital Content Strategist · Public Relations Officer
BA Journalism
4 years under the current BS/BA structure where offered
Eligibility: Intermediate or equivalent; university merit and admission rules apply
Subjects: News reporting · Feature writing · Investigative journalism · Media law · Digital publishing
Outcomes: Journalist · Sub-editor · Researcher · Newsroom Producer
BS Public Relations
4 years
Eligibility: Intermediate or equivalent; university merit, interview, or aptitude requirements may apply
Subjects: Public relations strategy · Corporate communication · Crisis communication · Campaign planning · Media relations
Outcomes: PR Executive · Communications Officer · Brand Strategist · Public Affairs Specialist
Universities to research
- University of the Punjab
- Beaconhouse National University
- NUML
- COMSATS
- LUMS
Official links and next steps
Use these sources to verify current eligibility, deadlines, fees, vacancies, and admissions. Requirements can change between cycles.
Media / Communications: common questions
Answers drawn from current eligibility, university, and demand data — verify against official sources before applying.
Compare this against
Most students are weighing more than one route. These are the closest alternatives and the full roadmap behind this career.
PakPath provides general guidance, not an admissions or employment guarantee. Always verify information on the linked official website before applying.