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Media, Communications & Creative Arts

Media, Communications & Creative Arts

From FA and arts to media, journalism, and branding careers

Entry Test
Mostly merit-based / portfolio
Duration
4 years (BS)
Regulated By
HEC
Stages
5 stages to career
Degree Options
3 accepted degrees
Complete Flowchart

Every stage, start to finish

Follow the flow top to bottom. Where the path forks, each option listed is a genuinely accepted route at that stage.

1Matric / O-Levels
Any stream

This field is flexible and open to most students.

Any group
No strict subject requirement
2Intermediate2 options
FA, ICS, or FSc also works

A strong base in English and communication helps.

FA / Arts
Strong fit
ICS / FSc
Also accepted by many universities
3Entry Test
Usually not required

Many institutions admit on merit and interview or portfolio review.

Merit / Interview
Varies by university
4Bachelor's Degree3 options
Media and communications programs

These degrees are practical, with writing, reporting, production, advertising, and digital media skills.

BS Mass Communication
4 years
BS Public Relations
4 years
BA Journalism
4 years
5Career4 options
Communication and storytelling

The industry values writing ability, digital fluency, and your portfolio more than a narrow degree title.

Journalist
PR Specialist
Content Strategist
Media Producer

Where this leads

Career endpoints reachable from the degrees above.

JournalistPR SpecialistContent StrategistMedia Producer
Overview

Media and communications reward creativity, expression, and digital storytelling. It is a worthwhile option for students who enjoy writing, social media, public communication, and current affairs.

Best For
  • Students with strong writing and communication
  • Creatives and storytellers
  • Digital-first careers
Core Skills
  • Writing
  • Content strategy
  • Storytelling
  • Brand communication
Salary & demand
Salary: PKR 40k-220k+ depending on portfolio, brand work, and industry role
Demand: Growing in digital media, marketing, content, and communications
Top universities
University of the PunjabBeaconhouse National UniversityCOMSATSNational University of Modern LanguagesLUMSForman Christian College
Program directory

Choose the route, not just the title

Compare the programs in this pathway by what you study, how you qualify, and where each route can take you.

4
programs listed

BS Mass Communication

Media and communications undergraduate degree

4 years
Who can apply

FA, ICS, FSc, I.Com, or equivalent; admission requirements vary by university

You will study
Reporting and news writingMedia ethicsBroadcast productionDigital journalismCommunication theory
Possible outcomes
  • Reporter
  • News Producer
  • Digital Content Strategist
  • Public Relations Officer

Recognition: HEC-recognized university; verify the current program approval and campus status

BS Media Sciences

Creative-media undergraduate degree

4 years
Who can apply

Intermediate or equivalent; portfolio, interview, or aptitude test may apply

You will study
Film and video productionEditingCinematographyAnimation and designAudio production
Possible outcomes
  • Video Producer
  • Editor
  • Creative Director
  • Production Coordinator

Recognition: HEC-recognized university; practical facilities and portfolio requirements vary

BA Journalism

Journalism undergraduate degree

4 years under the current BS/BA structure where offered
Who can apply

Intermediate or equivalent; university merit and admission rules apply

You will study
News reportingFeature writingInvestigative journalismMedia lawDigital publishing
Possible outcomes
  • Journalist
  • Sub-editor
  • Researcher
  • Newsroom Producer

Recognition: HEC-recognized university; confirm the current degree title and duration

BS Public Relations

Communications undergraduate degree

4 years
Who can apply

Intermediate or equivalent; university merit, interview, or aptitude requirements may apply

You will study
Public relations strategyCorporate communicationCrisis communicationCampaign planningMedia relations
Possible outcomes
  • PR Executive
  • Communications Officer
  • Brand Strategist
  • Public Affairs Specialist

Recognition: HEC-recognized university; internship and portfolio expectations vary

Have a question about this path?

Ask about merit formulas, test dates, or whether your specific Intermediate combination qualifies.

Ask a guidance question

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Media, Communications & Creative Arts: common questions

Entry tests, duration, regulators, and merit — the questions students ask most before committing to this route.

Career guides on this roadmap

Where this path actually ends up, with eligibility, universities, and salary context for each.

Media / Communications career guideGreat for expressive students who are strong in writing, communication, and digital storytelling.